Make It Human

Why You Should Hire A Ghostwriter To Write Your Business Book

by Corey Radman

“Will you tell me a story?” What question is more powerful than that? We know this intuitively from our childhoods or, more recently perhaps, from caring for a small child.

When pulled from a cozy bedtime routine into the buttoned-up realm of your work world, it might feel like storytelling is inappropriate or self-indulgent. It’s not. It’s an un-tapped resource to build your brand and authority.

Why Write a Book?

Humans create narratives around literally everything we do. That tense interaction with a colleague; that new investment a competitor made; that single shoe in the middle of the road... our brains are forever filling in the blanks for all of those moments. Accurate or not, we humans are story machines.

The need to put things in context—to make them make sense—can be harnessed in service of your business.

Writing a book gives you the time and space to stretch out and explain exactly what you know, how you know it, and how your audience can benefit from paying attention to you.

And, not for nothing, adding “Author” to your list of credentials cements your authority in your field and builds immediate importance.

Get Help Writing Your Business Book

Many entrepreneurs get started writing their book and draft an outline and initial chapters… and then get stuck and shove the project to the back of the drawer. That’s the time to call in a pro and hire a professional ghostwriter to write for you.

When you work with an experienced storyteller like me, I can take even a dry-as-desert topic and make it engaging—like the book I ghostwrote with Erica Pauly about her data analytics firm. In it, we established her expertise on the topic, built her brand, offered valuable lessons to her clients, and entertained her readers with her charm and passion for storytelling through numbers. (There’s the power of the story in action again!)

There is a human account under every endeavor, and that’s the vein we mine when writing about your business. That’s how we make your book “un-put-down-able.”

I have done it dozens of times before and can also help you to create a captivating account that will add value to your brand, your bottom line, and to your customers. The skill to blend the technical with the human is why you need me to ghostwrite your business book.

TL;DR

·      Writing a business book pays off in reputation and brand authority.

·      The caveat is this: You must write a good book, and to do that, you need an expert in capturing imagination while also offering value.

·      That expert is me. I can ghostwrite your business book.

About the Author

Corey Radman is a ghostwriter and book editor who, since 2015, has helped dozens of authors write captivating, informative business books, self-development books, and memoirs. Learn more at www.coreyradman.com.